Visual style development

Working closely with DriveTribe’s brand guidelines I have developed and created three basic routes. The first one works as an entry message for our videos before the actual footage begins. The second as an inside information, a map that informs our viewers about the destinations, miles, tour starts and stops. Based on this idea I then created a dynamic, animated type series, complemented by modern, minimal typography and a vibrant red colour palette for every call-to-action.

The outcome is a visual style executed across multiple platforms, video or still image, and it can be presented as the main visual style for our Pub 2 Pub Series.

Route 01





Route 02

In-Video visual layouts





In-Video Maps