Jack Daniel's - Barrels Hunt
To celebrate the 150th anniversary of the Jack Daniel Distillery, the brand is launching a global scavenger hunt next month. Jack Daniel's is hiding 150 handcrafted whiskey barrels at historic and cultural sites in more than 50 countries over the course of three months. The scavenger hunt is kicking off in Lynchburg, Tennessee, where the brand was founded.
The hunt will come to life via Facebook, where Jack Daniel's will publish several clues each day on local market pages. The first person to solve the clues and discover the location will receive a "one-of-a-kind bar kit," prizes tailored to their region, and an authentic whiskey barrel from the brand.