Jamie Oliver - Recipe Generator


From slices of turkey to a plateful full of sprouts, this simple generator mechanic would take the main ingredient and/or series of side dishes from the humble Christmas dinner and allow the audience to turn these ingredient scraps into a delicious Jamie Oliver leftover recipe.


We would design a fun generator to sit on the Christmas hub and return a recipe tailored to the ingredients inputted by the user into the generator. Social sharing is integrated into the build so the audience can share their recipe results. In the platform, you can see the user flow from selecting your leftovers to being presented with the final recipe(s) using a set of filter parameters that we think would be useful to refine the user's research. We tried to inject fun and personality into this whilst being super useful.