Oneplus DR-1 Campaign

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Branding

For our new branding, the goal was to create a clean, neutral brand that reflects the minimalistic emphasis of Oneplus. Working with the core principals of “Less is More” and simplicity, I created a simple yet sophisticated logotype which reflects the characteristics of the main logo of Oneplus.

Keywords: simplicity, abstract, geometry, strong

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Brand Logo + New Branding final composition

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'Ready to Fly' and the Key Visual

I carefully selected the moto of the campaign “Ready to Fly” in order to bring the user in a suitable state for an action or situation and let him be fully prepared. For our visual key, I chose BW photography for the background images. The dominant red color of the drones will fit perfect to the composition; it’s easy to read, understand and never fails the eye.

 

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